Die Hard Sequence for analysis

Film Poster Conventions

Poster Conventions

• An eye-catching image or images – often related to characters (and the stars in the film) or the setting of the film

• The title of the film, carefully constructed in terms of font style, colour, size and placement; a lot of thought goes into the title – it is meant to be memorable and also to suggest the genre of the film

• A tagline for the film –which is lie the catchy slogans of advertisements – offering another clue to the genre and main themes or content of the film

• The names of well-known or key people connected to the film. These are usually the lead actors but may also be the director or producer

• Endorsements from other media productions (for example EMPIRE magazine) giving their comments such as ‘an unmissable film’

• Details of any award nominations or awards that the film has already won. These will be placed clearly on the poster

* The Director's name

• The production ‘blurb’ – called ‘The Credit Block’ – which lists in tiny print the production and distribution companies, the main actors and director and other information

• The certificate is often shown